Who is The Chai Villain?
I'm not sure that you want to get to know me...
But if you insist, I was born with spice running through my veins. When I was a young boy, my father used to make a simple beverage comprising black tea leaves, milk, ginger and sugar. It was that drink that birthed my thirst for sweet and spicy tea. So no, unlike some others, I didn’t go to India to find myself and have an Eat, Pray, Love moment with my discovery of Chai. I'm not that wanker.
When Chai was first introduced commercially to the Australian market, it set the precedent for tepid, bland concoctions devoid of flavour, heat, and balance. It pandered to a sub-section of the market that was beige and apologetic about not drinking coffee. The Chai Villain was thence born out of necessity - to bring the public a Chai that they deserve. A Chai that sparks passion and indulgence. A Chai that is unapologetic and unafraid. It is time to make Chai great aga... um no we're not going there.
TL/DR - I'm some dude that loves Chai who wants to share his love for a cup of indulgent, bold and spicy Chai with you.
And no. I'm not really evil... maybe just a little bit.